Data Completeness reports provide statistics on the completeness of your customer data. Completeness is defined as having attribute values. For example, if a record has ten attributes and only values for five attributes, that record is 50% complete.

Each report has a configuration, or a specified set of attributes for one of the following: organization, person, or contact. For example, you can use one report to determine the completeness of all contact attributes, and another to report on only the contact phone attributes.

Possible report statuses are:

• Active: Report is configured and activated, and has no end date.

• Inactive: Report is configured but not yet activated, and has no start or end date. Inactive reports cannot provide data.

  Note: Inactive reports are displayed on the Manage Reports page, not the Data Completeness Reports page.

• Archived: Report is deactivated, and has a start and end date. Archived reports can no longer provide data for periods after the end date, but is available for reference purposes.

From the Data Completeness Reports page, you can:

• View Configuration: See which attributes are reported on for a given report.

• Click the report name to run and view a report for a specified period range and interval. See: Viewing Data Completeness Reports.

• Manage Reports: Create, update, delete, and change the status of Data Completeness reports. See: Managing Data Completeness Reports.

  Note: You can manage reports only if the IMC: Enable Manage Reports profile option is set to Yes.