The Organization Enrichment Trend report provides information on the number of customer records that were enriched by acquiring third party data. In Oracle Customers Online, you can purchasing data from D&B to enrich customer data. See: Introduction to D&B.

For the period range at the interval that you specify, the report displays in both the graphical and tabular view:

• The number and percentage of organizations enriched, in the period interval, for the first time.

• The number and percentage of cumulative organizations enriched up to and including the period interval.

• The cumulative number of total organizations up to and including the period interval.

For example, you select to report by an interval of quarters and specify the period range of Q1 through Q2 of the 2004 fiscal year. This table shows an example of the data that the report could provide.

From this sample data, you can determine that:

• Before Q1 2004, 200 organizations were enriched. 40 new organizations were enriched during Q1 2004, making the cumulative number 240. 8% of all organizations were enriched for the first time in Q1 2004, and 48% of all organizations were enriched at least once up to and including Q1 2004.

• The number of organizations enriched during Q2 2004 and the cumulative number of enriched organizations for Q2 2004 are greater than the numbers for Q1 2004. The percentages are lower in Q2 2004, however, because the cumulative number of total organizations increased at a greater rate.

With this information, you can set goals for Q3 2004, for example:

• Not only to increase the number of newly enriched organizations, but to match or exceed the rate of organizations added to your customer database.

• To have at least 50% of all organizations enriched at least once.